Scaling Revenue Operations for a Series B SaaS Company
Challenge
Rapid growth outpaced their Salesforce org. Manual processes, duplicated data, and unreliable reporting were slowing the sales team and frustrating leadership.
Solution
Complete org redesign with clean data architecture, automated lead routing, and a custom reporting framework aligned to their revenue metrics.
Technical Execution
- Full discovery audit of existing org
- Redesigned object model & data architecture
- Implemented automated lead scoring & assignment
- Built executive dashboard suite
- Migrated and deduplicated 50K+ records